An ode to heritage and contemporary femininity.
Italian Haute Couture. Moroccan Soul.
The Brand
MAISON LABAZ, a new couture womenswear brand, enters the international stage with creations that blend the refined elegance of Italy with the deep-rooted traditions of Morocco. Crafted entirely in Italy, the brand merges the purity of Como’s silk with the intricate artistry of Fès.
The Founder
Oumaima Labaz, founder and creative soul of MAISON LABAZ, was born in Fès, the cultural heart of Morocco, and raised in the silk-renowned province of Como. Her life is a fusion of two worlds, a heritage deeply embedded in the brand’s DNA. Daughter of a skilled seamstress, she grew up surrounded by fabrics and craftsmanship, nurturing a passion for fashion.
The Mission
Maison Labaz is a haute couture house born from the union of Italian elegance and Moroccan soul. We create with intention, care, and respect — for the artisans who shape each piece, for the women who wear them, and for the cultures that inspire us. Each garment is a bridge between tradition and modernity, between hands and hearts.
We don’t just make fashion — we cultivate enduring connections between craftsmanship, identity, and beauty.
Our commitment to sustainability guides every choice: we use only high-quality dead stock fabrics, produce exclusively in Italy, and uphold a philosophy of conscious luxury that values quality over quantity.
At the heart of Maison Labaz lies a deep respect for people — we believe in human-centered capitalism, ensuring the well-being, dignity, and fair treatment of every artisan and team member involved in our creations.
We don’t just make fashion — we cultivate enduring connections between craftsmanship, identity, and beauty.
Our commitment to sustainability guides every choice: we use only high-quality dead stock fabrics, produce exclusively in Italy, and uphold a philosophy of conscious luxury that values quality over quantity.
At the heart of Maison Labaz lies a deep respect for people — we believe in human-centered capitalism, ensuring the well-being, dignity, and fair treatment of every artisan and team member involved in our creations.