ITALIAN-MOROCCAN COULTURE BRAND
MAISON LABAZ, a new couture womenswear brand, enters the international stage with creations that blend the refined elegance of Italy with the deep-rooted traditions of Morocco. Crafted entirely in Italy, the brand merges the purity of Como’s silk with the intricate artistry of Fès.

ESSENZA, the debut collection, is a manifesto of identity—an ode to authenticity and timeless femininity. Featuring 14 silk garments, it premiered on February 28, 2025, at Milan Fashion Week, marking the official launch of MAISON LABAZ.
Oumaima Labaz, founder and creative soul of MAISON LABAZ, was born in Fès, the cultural heart of Morocco, and raised in the silk-renowned province of Como. Her life is a fusion of two worlds, a heritage deeply embedded in the brand’s DNA.

Daughter of a skilled seamstress, she grew up surrounded by fabrics and craftsmanship, nurturing a passion for fashion.
At MAISON LABAZ, we believe in doing things with intention, care, and respect—for the artisans who craft each piece, for the women who wear them, and for the cultures that inspire them. Every creation is a bridge between tradition and modernity, between hands and hearts. We are not just making fashion; we are shaping a deeper connection between craftsmanship, identity, and beauty that lasts.
MAISON LABAZ, a new couture womenswear brand, enters the international stage with creations that blend the refined elegance of Italy with the deep-rooted traditions of Morocco. Crafted entirely in Italy, the brand merges the purity of Como’s silk with the intricate artistry of Fès.

ESSENZA, the debut collection, is a manifesto of identity—an ode to authenticity and timeless femininity. Featuring 14 silk garments, it premiered on February 28, 2025, at Milan Fashion Week, marking the official launch of MAISON LABAZ.
Oumaima Labaz, founder and creative soul of MAISON LABAZ, was born in Fès, the cultural heart of Morocco, and raised in the silk-renowned province of Como. Her life is a fusion of two worlds, a heritage deeply embedded in the brand’s DNA. Daughter of a skilled seamstress, she grew up surrounded by fabrics and craftsmanship, nurturing a passion for fashion.
At MAISON LABAZ, we believe in doing things with intention, care, and respect—for the artisans who craft each piece, for the women who wear them, and for the cultures that inspire them. Every creation is a bridge between tradition and modernity, between hands and hearts. We are not just making fashion; we are shaping a deeper connection between craftsmanship, identity, and beauty that lasts.
At MAISON LABAZ, we believe in doing things with intention, care, and respect—for the artisans who craft each piece, for the women who wear them, and for the cultures that inspire them. Every creation is a bridge between tradition and modernity, between hands and hearts. We are not just making fashion; we are shaping a deeper connection between craftsmanship, identity, and beauty that lasts.
At MAISON LABAZ, we believe in doing things with intention, care, and respect—for the artisans who craft each piece, for the women who wear them, and for the cultures that inspire them. Every creation is a bridge between tradition and modernity, between hands and hearts. We are not just making fashion; we are shaping a deeper connection between craftsmanship, identity, and beauty that lasts.
Oumaima Labaz, founder and creative soul of MAISON LABAZ, was born in Fès, the cultural heart of Morocco, and raised in the silk-renowned province of Como. Her life is a fusion of two worlds, a heritage deeply embedded in the brand’s DNA. Daughter of a skilled seamstress, she grew up surrounded by fabrics and craftsmanship, nurturing a passion for fashion.
At MAISON LABAZ, we believe in doing things with intention, care, and respect—for the artisans who craft each piece, for the women who wear them, and for the cultures that inspire them. Every creation is a bridge between tradition and modernity, between hands and hearts. We are not just making fashion; we are shaping a deeper connection between craftsmanship, identity, and beauty that lasts.